Summary
Product designer, 10+ years across education, fintech, crypto, and enterprise. Owns design
end to end: research, product strategy, high-fidelity prototypes, and shipped front-end,
increasingly with AI-assisted tools. Led design through public launch at an AI-powered crypto
wallet, reporting directly to the CPO; set the product direction for planning tools used by
2,000+ salespeople across 40+ countries at LEGO; and co-founded Ghost Labs, taking a DeFi
protocol from whitepaper to live app. Delivered 35+ client workshops and design projects
inside banks and payments networks, including Itaú, Elo, Engie, and Heineken.
Work Experience
Independent Product Designer
Mar 2025 to Present · Remote
- Concept to working product in a weekend: user flows, high-fidelity UI, and shipped
front-end in HTML, CSS, and JavaScript, using Claude Code and Cursor to close the distance
between design and running software. Every project open source, demoed live.
- 10+ hackathons across Europe and South America, with multiple wins including Best in
Privacy for Activist Toolkit at
ETH Amsterdam.
Lead Product Designer · Sep 2024 to Mar 2025 · Remote
- Led design through public launch, growing the beta program to 400+ users. Reported
directly to the CPO and led a senior product designer.
- Stood up user research from scratch: beta program, ICP definition, and continuous
discovery. Findings overturned the assumed user base and refocused the roadmap and
onboarding toward a more crypto-native audience.
- Designed bulk swap, trigger orders, and Earn features end to end, from user flows and
wireframes to high-fidelity prototypes and shipped mobile UI.
- Kicked off the design system: 20+ core components under a single source of truth,
ending spec drift between Figma and code. Established design rituals, critiques, pairing,
and retros to strengthen the team's design culture.
Senior Product Designer · Jul 2022 to Sep 2024 · Denmark
- Ran the discovery that defined the product from zero: 20+ interviews with senior
leaders across the Americas, Western Europe, and Asia, plus focus groups and workshops
across markets. Reframed the leadership go/no-go from transparency to accuracy, and
surfaced that adoption depended on regional sponsorship, not the tool.
- Set the scope of a commercial planning product used by 2,000+ salespeople across 40+
countries, from the field to executive leadership. Mapped the company's planning stack
across four org layers and wrote the design POV that repositioned the product against
it.
- Held product direction through a PM vacancy and repeated stakeholder turnover, from
discovery to engineering proof of concept. Prototypes became the team's single source of
truth through handoff.
- Ran a 33-user study across 50 countries on merging two tools, cutting double data entry
and replacing 650 working days of manual spreadsheet consolidation.
Co-founder, Design · Dec 2020 to Apr 2023 · Remote · concurrent
- Joined when the project was a whitepaper and a stealth DAO, and built out product,
brand, and governance from zero, with no existing user base to research.
- Shipped a 0 to 1 synthetic-assets dApp: owned product concept, user flows, and specs
through to collateral, mint, and stake flows and responsive web UI.
Ironhack
Lead Design Teacher · Jul 2021 to May 2022 · Remote
- Led 50+ designers through 1400+ hours of learn-by-doing, teaching user research and
usability testing methods end to end. 80% hired less than two months after graduation;
alumni now work at Elo, Bayer, 99, and Raízen.
Meiuca Design
Product Designer · Sep 2020 to Jul 2021 · Brazil
- Led the user research that defined personas and jobs to be done for Dotz's new website
and user onboarding.
- Founding designer on a 0 to 1 product combining education, social impact, and open
source.
Echos Innovation Lab
UX and Service Design Specialist · Feb 2019 to Aug 2020 · São Paulo
- Led 35+ in-company design thinking and service design programmes inside banks and
payments networks, including Itaú, Elo, Engie, Braskem, and Heineken.
- Created two new research-led programmes from scratch, UX & Service Design and
Digital Mindset, run in person across São Paulo, Rio de Janeiro, Porto Alegre, and
Brasília.
Earlier
Jun 2015 to Mar 2019
UX Specialist at SA365, running design sprints for Sanofi and Mars, Inc.; Product
Designer at Startaê on Loft's MVP; UX Specialist at BonsaiUX, building product and
interface for Braskem, Michelin, Yamaha, Huawei, and many others; Founder and Design Lead
of blcklnd, my own design studio.
Skills
Research. Discovery, continuous discovery, qualitative and quantitative
research, senior stakeholder interviews, multi-market and multi-country studies, focus
groups, workshops, synthesis and frameworks, translating findings into roadmaps and product
direction
Leadership. Team leadership, client and stakeholder management, workshop
facilitation, mentoring, non-violent communication, cross-functional influence without formal
authority, product management, Agile and Shape Up
Craft. Information architecture, user flows, wireframing, high-fidelity
prototyping, interaction design, visual design, accessibility, design critique
Systems. Design systems, component libraries, design tokens, documentation,
design rituals and working agreements
Surfaces. Native mobile and responsive web, consumer apps, data-heavy B2B
dashboards and internal tools, multi-market enterprise products
Tools. Figma; AI-assisted design and prototyping with Claude Code and
Cursor; HTML, CSS, JavaScript, Git
English (fluent), Portuguese (native), Spanish (elementary)
Top 1% Mentor, ADPList (2024)
Education
B.Sc Design, Universidade de Sorocaba, 2017 to 2019
B.Sc Computer Science, Universidade Federal de São Carlos, 2015 to 2017
Design Ops 101, Aprender Design, 2024. Non-Violent Communication, Sinergia Comunicativa,
2019. Service Design Network Global Conference, Copenhagen, 2022.